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This Week in Dulture…
Approx 5 minute read:
🏝 Tribal Chief J’s
🎰 Predictions aren’t predicting
😂 Tdot comedy
🛍 The “rich” list
Dulture weekly mix
I need to apologize.
Every Friday I go on and on about how you should listen to the weekly mix and I creatively tell a story that has nothing to do with the mix but you read it anyway.
It has come to my attention that a lot of you read this on the toilet
(there’s like 20,000 of you who read this weekly, picture 20,000 toilets)
Maybe opening YouTube gets in the way of trying to read while sitting on the throne, I dunno - I don’t want to know what you’re doing as long as you opened this fine piece of literary masterfulness.
From now on all mixes are on Spotify. Been playing around with the mixing feature - this one’s got a TUFF 90’s/early 2000’s vibe.
You can listen while you read now 👇
Someone just spent $236,000,000 on a painting. Here’s why it matters for your wallet.
Late last year, a Klimt sold for the highest price ever paid for modern art at auction.
An outlier sure, but it wasn't a fluke. U.S. auction sales grew 23.1% in 2025. The $1-5mm segment even grew 40.8% YoY.
When the S&P 500 finished its worst quarter since 2022 last month, diversifiers like bonds and bitcoin fell too.
Even with the turnaround in mid-April, analysts at Goldman Sachs and Vanguard have projected low-single-digit annualized returns from 2024-2034.
So, what kind of investment is largely indifferent to the forces driving everything else?
Masterworks lets you invest in shares of artworks featuring legends like Banksy, Basquiat, and Picasso.
Access to an asset class with historically low correlation and attractive appreciation (‘95-’25).*
Net annualized returns on 28 sold works held 12 months+ like 14.6%, 17.6%, and 17.8%.
$1.3 billion invested across over 500 artworks.
Shares can sell quickly, but my subscribers can skip the waitlist:
*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.
It’s funny how the internet will just suck you into its labyrinth…
And the next thing you know you’re an expert on cereal to milk ratios.
Imagine taking cereal this seriously…?
I’ll be the first to admit that I am perpetually online, so I think I see way more sh*t than the average human - most of which idfaf about or have no use for.
I reached this conclusion when I finally figured out which Paul brother was which.
There’s two parties specifically responsible for making it easier to know who’s who between the Paul brothers:
MrBeast (for having Logan in a bunch of his videos)
WWE
When The Rock came back to be a character and do stuff in 2024, I started paying attention to pro wrestling again. It was that moment I realized Logan Paul was a wrestler and subsequently, which brother was which.
It was also at that point that I realized, yo, these wrestlers are rocking heat in the ring now!
I remember back in the Attitude era Shane McMahon used to wrestle in Jordans but no one really cared. Now he’s out here in Travis Scott 1’s.
But this is just par for the course. From Liv Morgan’s Swarovski-studded AJ1 low’s to the Jey Uso probably having more white AF1’s than anyone else on earth, pro wrestlers aren’t sticking to the traditional wrastlin’ boots anymore.
There’s no one more famous for this than the OTC (I learned this acronym recently), Roman Reigns. Given dude signed to Jordan brand a few years ago, Roman only ever has heat on in the ring, from grails like the AJ1 Alaska’s to custom Kobe’s made just for him.
At Wrestlemania he debuted the AJ12 Retro Bloodline’s, which were just announced to be coming out this month.
I’ve never been a big 12 fan but these look suuuuuper clean.
I think I gotta start watching RAW again just for the shoes.
Surprise, Surprise, No One is Winning
It’s gotten to the point where you can’t breath without hearing about or seeing some sort of gambling advertisement.
Everything is brought to you by Fanduel, BetMGM, amongst a flurry of other gambling sites.
If you’ve ever seen any of the live games on these sites, you quickly realize how sketchy it looks.
This was hilarious though
One of these days I’m going to cover the whole Latvia live dealer studio thing they got going on in that country.
For now, let’s talk about how everyone is losing money on Polymarket.
Since the beginning of 2025, over 100,000 accounts have lost at least $1000, which is twice as many accounts that made at least $1000. The majority of the winning accounts were categorized as bots - which frankly is no surprise.
While a small subset of automated bot accounts made money, the collective loss of the majority of accounts on Polymarket accumulated to $131M. Bruh.
More numbers: Since 2022, 69% of traders on Polymarket lost money while the top 1% earning accounts captured ¾ of all profits. And it’s not to say these bot accounts are better at predicting outcomes but rather they just get into the trade earlier so they make more money.
Truthfully, I love a good gambling session but have yet to use a prediction market. They kinda feel like sports betting and I never had the patience to bet on sports.
But ngl, the kind of wild stuff you can bet on definitely intrigues me to eventually try…
What's been your results from prediction markets?
TDot Goon Scrap: 10 Yr Anniversary
The world has conceded that 2016 was a good year - I’m not sure where the good part was BUT, alas, I’ll go with it for the sake of this newsletter.
2016 in Toronto was actually pretty decent. We hosted the All-Star game and arguably the best dunk off ever.
The Raptors made the Eastern Conference finals for the first time ever - a preview to what would happen later in 2019.
Drake released Views (finally) and turned the CN Tower into a whole new cultural landmark.
Remember all the memes from this?
Our famous Mayor passed away after a long battle with cancer.
And Toronto’s no longer up and coming comedy duo of Jae and Trey Richards released…
Click here
As hilarious as this is, you kinda get an idea of what a “Toronto mans” really is.
Tdot Goon Scrap is a Toronto relic.
Fun fact: this video was sampled in Madiba Riddim off of Drake’s More Life album that I barely ever listened to.
It’s our comedy, made by our own, who have now gone on to create and produce a multitude of other relics including a follow up 2017 version featuring Drake - you’ve probably seen this:
When you think of Toronto you probably think of Drake but the same way NYC has their own comedy, often highlighted by SideTalkNYC, Toronto’s got these little pockets of characters as well.
Ten years later and Jae and Trey recently announced a development deal with Bell Media (the biggest media monopoly company in Canada) to develop “culturally driven storytelling”.
Let’s be honest, this just means we’re getting more TDot Goon Scrap DVD’s.
The Lyst Index
Every quarter Lyst.com releases their Lyst Index for the hottest brands and hottest products in the world.
Comprised of data from 160M annual shoppers with signals across social, search, and AI discovery channels (I’m just quoting them here), the Lyst Index evaluates brands across Desire, Demand, and Discovery.
So wtf does this all mean? Lyst has a ton of data to tell us which brands and products people actually care about.
The latest index goes a little something like this:
Chanel had a good quarter, with this bag and these shoes going viral and selling out.
BUT…where’s Louis Vuitton? As you can see, it’s predominantly ultra luxury brands on the list so why wouldn’t LV be there?
Turns out Lyst builds their list partially with data from retailers like Ssense and Farfetch and so with LV being very strict in how they sell their stuff online, opting not to use 3rd party retailers, they ain’t got no data to share, regardless of the millions in revenue they do each quarter.
More interesting are the hottest products:
For the not so affluent, that Adidas jacket, Kangol hat, and Trader Joe’s tote bag stand out. Given Trader Joe’s can only be found in the US, if you’ve got one of these bags and you’re not American, you is hot sh*tttt.
All this list reminds me of is Times Square in Hong Kong where the entire mall is literally all the brands on this list.
If you ever want to pretend to feel rich, go to this mall.
If you ever want to be reminded about how poor you are, go to this mall.
Went to this LV in Times Square, it was empty, the employees just stared at us