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This Week in Dulture…

Approx 5 minute read:

🏢 Hello Hong Kong

👟 G-Unit is back…?

💻 How many times can this come back

🕹 Another GTA 6 complaint

Dulture weekly mix

This week’s mix is full of blasphemy.

Hong Kong’s music scene aka Cantopop has gotta be one of the most diverse in the world for such a small region.

If you like ballads, they got that. If you like RnB they have a ton of that. If you like rap, pop, whatever - the scene is packed with all of that.

This is all blasphemous because I tried putting together a playlist that would give you the vibe of the music scene but it’s all English songs from Hong Kong artists.

(sorry to all the Cantopop lovers out there aka my wife)

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This week’s issue comes to you live from North Point in Hong Kong.  

No matter what time of year you visit Hong Kong, it’s a vibe man.  Might be sweatier and stickier in the summer…but a vibe nonetheless.

Hong Kong is one of those cities where you can walk through and get a strong sense of what the city was like 15-20+ years ago through its sprawling condo high rises that drip all over you - peep all the air conditioners. 

And then you keep walking and all of the sudden you’re in some of the most modern infrastructure in the world.  

The same can be said about food. 

The same can be said about fashion. 

Heck, even the cars suspiciously transcend decades.  The most common taxi is the Toyota Crown, originally introduced in 1995.  Toyota made the EXACT same model car from ‘95 all the way until 2017 

So when you take a taxi in HK, you’re really sitting in a car that lives somewhere within a 10-30 year age gap. 

Hong Kong has a New York vibe where everyone is constantly moving at a rapid pace - through the subway (MTR) stations, on the streets, even while they eat in restaurants, so it’s ironic when you aren’t from here and have to slow down just to explore. 

One spot you definitely have to hit when you come to the city is Pak Sha Road.

I always forget to take a photo so here’s what the internet has - guaranteed as you read this there’s a line up outside of Stussy (the black store beside Nike Lab)

It’s an unassuming street in Causeway Bay (the center of luxury in HK) that feels like it’s behind all the hectic shopping malls nearby.  

The way you know you’ve made it is when you see the perpetual line up outside of Stussy. There’s only a few Stussy stores in China so you’ll always see a line up of Mainland China tourists outside of it. 

And if you walk a bit further you reach one of the eight Nike Lab stores in the world.  This tends to be one of the first stops I make in Hong Kong for shopping but I almost never buy anything - yet another irony in HK. 

Got that Easy Money this time tho. 

G-G-G-G-Get Ready for 2003

Every so often something else is brought back from the 90s/2000s and I wonder if that’s the last thing before the world moves on to another nostalgia era. 

What I’ve realized is - at least for fashion - there’s puzzle pieces that need to be released en masse to complete the nostalgia Megazord. 

We have been reliving life in baggy jeans and baggy shirts.  The next phase is coming upon us. 

In 2002/early 2003, Nelly officially cemented Air Force 1’s as the hiphop shoe.  Colourways galore, could be purchased anywhere, and even my 60 something year old dad at the time picked up a pair of Carolina blue AF 1’s that he wore for a legit 15+ years. 

Around the same time 50 Cent had become a household name and released arguably one of the greatest hiphop albums of our generation, Get Rich or Die Tryin’. 

This was the mainstream birth of G-Unit. 

In the early 2000’s your style fell into like 3 buckets: 

  • Abercrombie preppy-type stuff

  • Skater/streetwear type stuff

  • Urban oversized baggy stuff

G-Unit brand capitalized on the third option like no tomorrow. Everyone knew the music, now everyone wanted to dress like Fifty, Yayo, and Banks in the music videos. 

Including the shoes: 

I remember seeing these shoes anywhere sneakers were sold. 

I had no idea at the time that these things did serious numbers selling something like a million pairs in the first few months - which is nuts given social media was def not a thing. 

We’re in the midst of a Y2K nostalgia hurricane so of course the timing couldn’t be better for these to retro, re-releasing on August 20th.  

We’re all already wearing baggy clothes. 

Now we have the shoes. 

The last thing piece of the puzzle oversized throwback jerseys making a comeback to complete the 2003 Megazord. 

MySpace is Coming Back…yet again

When’s the last time you posted something on social media where it wasn’t just resharing a cat video to your IG group chat? 

It’s probably been a while.  A study out of the UK showed 45% of adults actively post, comment, or share content online - this is down from 61% a year ago. 

I don’t think we don’t want social media in our lives, it’s just that it’s not social anymore.  It’s like a giant TV channel of quick videos over and over and over again - ain’t nothing social about that.  

And it doesn’t feel like any of the current platforms are ever going to have the same social qualities they originally portrayed when they first came out - IE when your feed was just people you knew and that was it…if you even had a chance to experience that.

I don’t know if MySpace ends up being the social platform we been missing buuuut apparently it’s coming back (again). 

The 4 lives of MySpace

The Golden Era (2003-2009) - it becomes the internet’s biggest website, sells to News Corp in 2005 for $580M, eventually gets crushed by Facebook in 2008.

The Timberlake Relaunch (2011-2013) - bought by a group of investors including Justin Timberlake for $35M, it relaunches as a music streaming platform but no one used it (I totally forgot about this!) 

Tech Disaster (2016-2019) - MySpace passes through a bunch of corporate mergers like a hot potato and in 2019 during a server migration, EVERYTHING that was ever posted on MySpace from 2003 to 2015 gets deleted forever. 

Relaunch? (2026) - Tim and Chris Vanderhook, who currently own MySpace, announce its comeback (at some point) in a recent MySpace documentary, where the goal is to just be a social network without any algorithms.

What Are They Complaining About Now?

At this point I don’t think we’re ever going to see this much hype around a video game ever again.  

Every little snippet of an update for GTA 6 continues to make headlines.  This time it’s over the fact that the latest footage of the game will be broadcasted on Netflix on Aug 27th, essentially paywalled for non-Netflix subscribers. 

…for just 6 hours when whatever they show on Netflix gets released to YouTube.  

The internet is angry about this regardless.

Last month Rockstar announced that the game would be digital only for $80 and to unlock everything would set you back $100 - another thing the internet didn’t particularly like. 

The irony of all of this is that the game will come out in November and no one will remember any of this.  

(Maybe) 

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