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This Week in Dulture…
Approx 4 minute read:
👕 Collab central feat. The World Cup
🎤 Street interviews everywhere
🌞 Summer travel predictions
🀄 Canadian hiphop you should be aware of
Dulture weekly mix
I went down a boom boom bap rabbit hole for this week’s playlist. This one might be my most favourite one yet. Every track is easily a full listen through - none of this minute and a half song nonsense.
What happened to real songs man? What happened to 3 verses in a song man? Where has our attention spans gone??
If you’re down with 90’s-2000’s underground hiphop then you’re welcome.
If you’re not, well, it’s whatever 🤷♂
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I’ll say this until the end of time: the most versatile sport to dress up with is soccer, don’t @ me.
Yes, yes, yes, basketball has shoes and gear, there’s some collabs here and there, Jordan brand has shown signs of “luxury” at times as well. But soccer is what’s going to give you true variety and you’re not even going to know it.
Exhibit A:
Yea yea yea, ask an AI and it’s gonna give you the answer you wanted all along.
Ok so what if I told you a bunch of different fashion trends came from soccer hooligans who called themselves “casuals”- you’d never know and frankly that’s the point, you weren’t supposed to know.
The removable Stone Island patch so you knew who’s who on match day.
Rocking luxury brands like Burberry and Fred Perry so you could blend into crowds when the police cracked down on hooligan antics - cops weren’t thinking wealthy looking people would cause problems.
Keeping it footy at the roots with the rise of “Terracewear” in the 70’s and 80’s, this is where Adidas indoor soccer silhouettes started to truly make their way into fashion.
Basically the British were stuck with boring shoes in the UK so when they travelled to the likes of France and Germany for away games, that’s when they found different colour ways and silhouettes of the Samba, Gazelle, and Handball Spezial.
Bunch of casuals
Once they found (sometimes stole) the shoes they wanted, they matched it back to their hooligan outfits (see above) spawning the Terracewear movement that still lives on today (see below).
So yes, y’all been dressing like soccer hooligans for years and don’t even know it.
“hooligans”
But f*ck it - with the latest release of Nike’s World Cup collabs, we all want to be hooligans anyway.
What country you rocking with?
Team Canada x Nocta
South Korea x PEACEMINUSONE (G-Dragon)
Netherlands x Patta
England x Palace Skateboards
USA x Virgil Abloh Archive
Nigeria x Slawn
France x Jacquemus
Street Interview Culture
There’s something about a mini mic in front of someone on the street that makes you want to stop scrolling...if only to hear the nonsense they’re about to say.
A subculture of street interview videos has surfaced over the past couple of years to not only emerge as some of the internet’s most clip-able content, but also the video type that basically shows up every 3-4 swipes.
Watch one street interview and prepare to be fed 5 more.
In North America, the biggest clips typically have come out of “how rich are you” - type of conversations.
Sir, how old were you when you became a millionaire?
What do you do for a living?
Any other question that will spark a conversation around how a rich person became rich.
Obviously we’ve also had our Hawk Tuah moments as well.
When you look at the interviews that happen in Asia, the questions aren’t about how rich people are but rather just questions about them as an individual - “tell me about yourself” - which is interesting in itself given how reserve Asian societies can be, especially in front of a camera.
Sociology lesson aside, if you think about it, these interviews are actually starting to replace traditional sociology altogether. Why bother sending surveys out to people when you can watch 500 street interviews where people confess their values instantly to a strange interviewer.
Tom Green is the OG of all of this - he just preferred the reactions over a secret confession.
I think Asia took the Tom Green model and completely ran with it in many different directions.
You’ve got the Japanese Tom Green-like Konbini Konfessions.
You’ve got the half-Chinese Bruce Wayne-like figure, Young CN.
And then you have Kole from Tokyo Sims, who has exposed more Japanese secrets and confessions than a bath house in Shinjuku...I don’t know if that made sense, but it sounded cool.
While we tend to obsess over asking about how successful someone is in the West, the East takes a different approach with their street interviewing - “how are you as a person and what are your values?”.
I don’t know if one is better than the other - both tend to produce some really good content. It’s just interesting to see the kind of walls street interviews break down in parts of the world we’re otherwise only told about by the likes of mainstream media.
Obviously we can never forget SideTalkNYC...(Go Knicks).
2026 Travel Trends As Told By Data
I’ve had a Google flight tracker showing me prices for Toronto to Tokyo for years now...man how much does it suck to look at flight prices these days.
Maybe that’s why search data for solo travel has hit an all time high on Google this year - ain’t no one got the money to spend on anyone else’s travel.
Google recently released data for 2026 summer travel trends and well...
People want to spend their travel all on themselves - “slow travel”, or spending all your time in one place also hit an all time high because ain’t no one got money to spend on anywhere else.
According to Google people are trying to go here this summer:
Because the data says:
People want to go zip-lining in Sint Maarten
People are continuously looking for the “best” restaurant in Mexico City (does anything beat street tacos??)
And Port de Soller has become the top place people are looking at in Mallorca alongside “beach clubs”
AirBnb tells a bit of a different story on summer travel trends. Mainly they say people really only want to do short haul travel...to most likely stay at an AirBnB, amiright?
Either way, something tells me this summer’s travel won’t exactly be “typical”.
Introducing Swollen Members Again
Gen-Z has brought back so much Y2K stuff that it’s only a matter of time until 2000’s snowboard/skateboard soundtrack hip hop comes back fr fr.
I’m talking Dilated Peoples, Gang Starr, Jurassic 5, MF Doom, Del the Funky Homosapien (what!) - all that boom boom bap underground vibey clever stuff.
I realize all of that might have just flew over your head....it’s okay, I just introduced you to a whole new world of classic lyricism and sounds.
One of the biggest from this underground era was Swollen Members. Typically associated with the Red Dragons skate crew (RDS iykyk), Swollen Members came out of BC and grew a cult that followed them around Europe, Japan, the US, and their home in Canada.
Swollen Members were massive in Canada. At the time Canadian hip hop wasn’t the strongest to begin with, kinda the lull before Drake emerged in 06/07. The group made up of Moka Only, Mad Child, and Prevail would become a staple in early 2000’s underground hiphop, which would translate over to the major skate and snowboard vids being released at the time.
On the brink of breaking out in 2006, Mad Child was banned from entering the US because of Hells Angels ties, which basically crushed their momentum to finally break out in the US.
Fast forward to today, Moka Only and Prevail have reconnected and are putting out music again as Split Sphere. Chances are you missed the Swollen Members wave in the early 2000s - this is your second chance to ride it again (pause).
Gen-Z do your thing.
