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This Week in Dulture…
Approx 5 minute read:
👟 Tribute to Nipsey in shoe form
😎 New music from Ye
🍕 It’s pizza tracking time
🍍 Fruit people in love
Dulture weekly mix
This week’s mix is a fun one because you should know every single song.
Something about putting dance track against a hip hop song that works every time. You’ll know what I mean when you listen - so go now…and then come back here and keep reading.
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Why do we remember the most random things so vividly?
I can remember cheating on my grade 3 spelling test because I couldn’t remember how to spell Leprechaun.
...so I put a piece of paper with the spelling words on my lap thinking they were hidden and looked down at them during the test. Then my teacher goes, “Andrew, just because it’s your birthday doesn’t mean you can cheat on the test”.
That was my birthday in grade 3.
There’s science behind why we remember random things. Apparently the more mundane and routine your life becomes, the easier it is to recall random memories from the past.
Not trying to say I live life like a hermit but there’s a lot of memories stored up there for which I have no idea why.
I still remember the first time I heard Nipsey Hussle’s Victory Lap album. I was in line waiting for a car wash, the album had just come out, and I wanted new music as I sat there in a row of 10 cars waiting.
That first track (also called Victory Lap) might be the best intro track to an album of all time.
I still get goosebumps every time I hear it.
It’s been 7 years since we tragically lost Nipsey. The pit in my stomach was so weird hearing the news so I can only imagine what people from LA felt / still feel to this day.
As an artist, Nipsey was inevitable - see his mixtape sales to Jay-Z.
But beyond being an artist, Nipsey was an entrepreneur’s entrepreneur. From launching The Marathon Clothing brand, to building a co-working space for kids from Compton, to a record label, to investments in tech and real estate, you can catch his entrepreneur vibe from very early interviews with him.
The same way the world thinks about what it would be like if we still had Biggie or 2Pac around, I think about what it would be like if Hussle was still around.
Tuesday night, on the anniversary of Nipsey’s passing, James Harden honoured his long time friend playing in his latest Vol 10 model in collaboration with Nipsey’s company, The Marathon Clothing.
Harden and Hussle were friends for years, going to the same middle school in Crenshaw. The two of them talked about creating a sports agency to uplift young athletes in LA. Both would attend each other’s events, and Harden was seen wearing a medallion with Hussle’s face at games and press conferences after Hussle’s death.
If you like blue, these aren’t a bad option, ngl - the shoes officially release on Adidas.com on April 12th. Long live Hussle, man 🕊
Got Bullied Into Listening (to Bully)
I gotta admit, the marketing worked on me this time. The countless social posts did a number on my brain to the point where I had to listen to Bully as soon as I was alone in my car on Saturday.
I’ve replayed a few tracks since so to me that’s already a sign that this album has potential to grow on me.
Ngl, the last Ye album I’ve been hyped on was The Life of Pablo so I really didn’t have much expectation for Bully, I thought it was just going to be another extension of the never-ending album that was Vultures.
Shout out to you if you’ve made it through post 2010’s Kanye and still enjoy all of it.
Bully starts as this industrial, beat heavy composition mixed with soulful choir vocals - Ye has blended in this darker industrial sound through the years, veering away from the poppy sound of the 2010’s and before - you get this from the first few tracks, especially on “This is a must”.
A pleasant surprise with the album happens as Ye pivots throughout the tracks, giving you flavours from the likes of The College Dropout/Late Registration - “Punch Drunk” and “Whatever works” (my fav track on the album)
In the second half of the album you get a bunch of experimental sounding stuff, sprinklings of TLOP-sounding stuff (“Preacher Man” and “Beauty and the beast”), and then a random latino track featuring Peso Pluma - no clue why that track is in there but here we are.
The album goes up and down for me - I’m not down with all the gospel-inspired stuff he tends to do.
But I do enjoy a good Ye metaphor when he gets into his bars. Overall this has been one of Ye’s better releases over the past 6-8 years, I’d recommend it if you gave up on Ye because of the rants but have been curious ever since.
Ok let’s be honest, someone just needs to do the Men in Black thing to Kanye and reintroduce him to Takashi Murakami so we can get one last Graduation-esk album.
UPDATE: Your Favourite Tracker
Before you could see your food coming in a car on a map, book someone else’s house at the click of a button, or tell a chatbot your problems, there was the pizza tracker.
18 years, 2.5 billion orders tracked, the Domino’s pizza tracker is like the OG digital customer experience all other digital experiences strive to become.
When I worked in big tech, I cannot tell you how many times I used the pizza tracker as the example in a meeting.
Domino’s recently announced upgrades to the thing you stare at as you start to get the the car keys and put on your shoes.
A more precise ready time ... yo lowkey, I’ve heard stores game the timing to make themselves look better
Live activities for iOS users - you know when you order Uber Eats and cant’t get that notification off your Lock Screen no matter how hard you try, they’re doing that now too.
Simplified stages aka "placed," "make," "deliver" or "pick up”, and then you can click into each stage incase you don’t know what MAKE means.
You’re gonna have to tell me if the pizza tracker is actually any better because I either get my pizza from bougie pizzerias or the Walmart frozen section, there’s no in-between.
Fruity Love on Tiktok
Dawg, tf is this and why is it so popular?
Someone made a whole “reality” series using AI about fruit people in love with each other on an island and it has gone viral on Tiktok.
Who’s giving this stuff views lol?
This is a prime example of the internet, internet-ing.
Random AI video series goes viral, people come out with their pitchforks because they don’t like AI slop. Videos get reported and now dude who spent hours generating and editing these AI videos about fruit in love goes on rants complaining about people.
Get ‘emmmmm
No, but for real, why is this so popular?